Kevin Kane, Marketing Master
Kevin Kane’s professional portfolio encompasses over 35 years of strategic and brand marketing, new product development, and direct response marketing. Client engagements tend to be complex and multi-channel, utilizing a full range of traditional (TV, print, mail) and online (website/microsite, digital ads and email) channels. His background includes diverse business-to-business and business-to-consumer engagements, with both client- and agency-side roles. Kevin began his marketing and advertising career working on national and regional consumer packaged goods clients — among them Alpo Pet Foods, Inc., Invisible Fence Brand Pet Containment Systems, McCormick & Company, Binney & Smith (the Crayola people), and Just Born Candy.
More recently, Kevin has developed expertise in insurance marketing across a wide array of verticals: health care, auto and homeowner policies, term and guaranteed-issue whole life plans, collectible car coverage, and juvenile life insurance and college savings plans.
Clients value Kevin’s strategic focus and finely honed grasp of segmentation marketing, his facility with planning and executing complex research investigations, his detailed project design and implementation skills, as well as his demonstrated expertise in multi-channel marketing.
Kevin is a cum laude graduate of Saint Joseph’s University in Philadelphia with a Bachelor of Arts degree in Marketing. He and his wife reside in Phoenixville, PA.
