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      <image:title>Who We Are - Mike Ridge, Graphic Artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Mark H. Plamondon, Head Honcho - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/who-we-are-bios/jeff-marshall</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Jeff Marshall, Graphics Guru - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Jeanne Rolen, Keeper of all things Tandem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Jeanne Rolen, Keeper of all things Tandem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/who-we-are-bios/karen-crane</loc>
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      <image:title>Who We Are - Karen Crane, Media Maestro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Karen Crane, Media Maestro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/who-we-are-bios/josh-england</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Josh England, Digital and Data Genius - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/who-we-are-bios/kevin-kane</loc>
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    <lastmod>2022-08-03</lastmod>
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      <image:title>Who We Are - Kevin Kane, Marketing Master - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Who We Are - Kevin Kane, Marketing Master - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/lets-get-started</loc>
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    <lastmod>2022-06-16</lastmod>
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    <loc>https://www.tandemassociates.com/the-archives</loc>
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    <lastmod>2022-08-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>The Archives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Archives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Archives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/home</loc>
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    <lastmod>2022-08-17</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Looking for some extra firepower on your marketing team? We work best with clients who are looking for a tight-knit group of collaborators that give strategic marketing guidance a personal touch.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Team Tandem</image:title>
      <image:caption>We’re a small group of industry experts who have worked with Fortune 500 companies, as well as regional players who have to compete against those behemoths. We’re known for our objective, strategic counsel for big-picture ideas. But we also provide project management with resources from all marketing disciplines to create programs that produce results. We’ve worked as clients and agency partners, so we understand both sides of the story. What makes Tandem’s group of experts special is that they’re connected personally and professionally, so you know you’re getting a seamless addition to your team. We know how to compliment you — and each other — across all of our disciplines.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tandemassociates.com/team-tandem</loc>
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    <lastmod>2022-07-13</lastmod>
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  <url>
    <loc>https://www.tandemassociates.com/case-studies</loc>
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    <lastmod>2022-08-23</lastmod>
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    <loc>https://www.tandemassociates.com/case-studies/alouette</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-13</lastmod>
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      <image:title>Case Studies - Alouette - Challenge</image:title>
      <image:caption>Conduct an internal and external analysis of the Montrachet Brand, and the larger goat cheese category, amid increasingly-crowded competition in the foodservice market.   Provide a 360-degree, outsider's perspective on not only internal business dealings like production, distribution, pricing, packaging, sales, marketing, and R&amp;D, but also external dealings like competition, market conditions, beliefs of users, distributors, and brokers.</image:caption>
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      <image:title>Case Studies - Alouette - Approach</image:title>
      <image:caption>Internal: Study internal sales data, financials, and conduct interviews with key personnel inside the organization, including leaders in the plant and in the business unit. External: Conduct in-depth interviews with key brokers, distributors, and end-users. Analyze product cutting, package assessment, labels, and review external research on goat cheese market trends.</image:caption>
    </image:image>
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      <image:title>Case Studies - Alouette - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Alouette - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.tandemassociates.com/case-studies/peanut-chews</loc>
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    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/001070f6-01a9-483c-8e66-d1d9a71f37c4/PeanutChews_pack2.png</image:loc>
      <image:title>Case Studies - Peanut Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/a949f84c-f14e-4712-afed-b557c7359b18/PeanutChewspack1.png</image:loc>
      <image:title>Case Studies - Peanut Chews - Challenge</image:title>
      <image:caption>Convert an 80-year-old regional brand of nostalgic candy with a loyal, older fan base to a hipper, newer national brand geared towards 18-to-24 year-olds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/f49da477-ae10-4575-96e5-4d2d51017a8b/PeanutChews+outdoor.png</image:loc>
      <image:title>Case Studies - Peanut Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/75234cda-149a-4497-b99c-b30931e67afc/PeanutChews+BIKE.png</image:loc>
      <image:title>Case Studies - Peanut Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/e49fe87f-e240-47ff-9da3-304530f17493/PeanutChews_looking.png</image:loc>
      <image:title>Case Studies - Peanut Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tandemassociates.com/case-studies/grassland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/a1954c62-40b9-437f-8d1c-d9b732044ae1/Grassland+ADS.png</image:loc>
      <image:title>Case Studies - Grassland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/19d5c8eb-0079-4301-92d9-a48893c10bc2/Butter+Pats.png</image:loc>
      <image:title>Case Studies - Grassland</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/ffe703ed-3429-42c5-bf26-4d514250745e/medlee.png</image:loc>
      <image:title>Case Studies - Grassland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/ac7f05ba-26c2-49d5-9653-f1392d860105/newGRASSLAND_Tandem.jpg</image:loc>
      <image:title>Case Studies - Grassland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/a592261c-78f4-48d0-8f03-c941a023693d/nongmo.png</image:loc>
      <image:title>Case Studies - Grassland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/1f416be8-7a74-4a4e-b61e-dd60be720fef/Untitled+design+%283%29.png</image:loc>
      <image:title>Case Studies - Grassland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tandemassociates.com/case-studies/hatfield</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/642c88ed-2762-4ec0-b5fa-90bd9efe49a5/Hatfield+Bagel.jpg</image:loc>
      <image:title>Case Studies - Hatfield - Approach</image:title>
      <image:caption>Outsourced the entire NPD process to add energy and expertise, including ideation, concept testing, brand positioning, branding and packaging development to return-on-investment analyses. Worked collaboratively with Hatfield’s senior level management across all disciplines to ensure integration of effort Created a platform for the company to shift from products dependent on low prices to premium, value-added products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/0f09ca9d-f739-47ef-b470-5933db1edea8/Hatfield+100+year+logo.jpg</image:loc>
      <image:title>Case Studies - Hatfield - Results</image:title>
      <image:caption>Out of 15 product concepts tested, 5 achieved scores that significantly outperformed norms in the category.  Took all 5 through Tandem’s proprietary Opportunity Assessment Model and 2 were launched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/b2983a8e-a9d5-47d1-b3bc-a161c659c510/Hatfield+Branding.png</image:loc>
      <image:title>Case Studies - Hatfield - Challenge</image:title>
      <image:caption>Create and manage a New Product Development (NPD) process that helped a 100-year-old company launch its first truly new products in decades.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/f5288377-195b-4248-afa1-4a861cd1dd87/HatfieldOVERHEAD+LOIN.png</image:loc>
      <image:title>Case Studies - Hatfield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/4568076c-4395-4a01-af6c-d0145cb11e42/PORK+POS.png</image:loc>
      <image:title>Case Studies - Hatfield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/c96fd294-7ac1-46ea-a082-0dfe79f29d56/LABEL.png</image:loc>
      <image:title>Case Studies - Hatfield - Make it stand out</image:title>
      <image:caption>MORE THAN A PRODUCT, IT’S A PLEDGE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tandemassociates.com/case-studies/gerber</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/b3c3905c-c19e-4d1f-ad8e-82a535263ec9/Graduates+box.png</image:loc>
      <image:title>Case Studies - Gerber - Results</image:title>
      <image:caption>5 of the new Healthy Kid Favorites products were put into test markets, where they performed well enough to be launched nationally. Gerber ultimately decided to fold the best-performing items into the already-existing national line of Gerber Graduates products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/c3f745cf-a9f5-4fcf-b42c-8d21d8cbc60a/text.png</image:loc>
      <image:title>Case Studies - Gerber - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/efddf0ec-c416-4484-bece-f694e5adc6f6/Gerber_Brand.png</image:loc>
      <image:title>Case Studies - Gerber - Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/ad978332-bb9a-4340-bab9-6b6fd4e154c8/Father_son.png</image:loc>
      <image:title>Case Studies - Gerber - Approach</image:title>
      <image:caption>Manage everything including concept development, sourcing the R&amp;D development, branding, package development, positioning, product testing, marketing planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/34854198-af1c-4726-9517-f7fdb0d6c48c/GERBERS_TANDEM_Graduates.png</image:loc>
      <image:title>Case Studies - Gerber - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6244691c495d485c03905a25/c1efc2f5-484e-44fc-9170-c2980204b6b5/Line_UpTANDEM.png</image:loc>
      <image:title>Case Studies - Gerber - Make it stand out</image:title>
      <image:caption>A BEAUTIFUL LINEUP OF YOGURTS</image:caption>
    </image:image>
  </url>
</urlset>

